For social media managers · Lesson 4 of 11

Brief the designer

Write what the creative should be, point at the moodboard, and send the post to design.

The comic

  1. Panel 1 of 3.
    Polly says: On the post, “The creative” holds the files and the “Brief for the designer”: what to make, and which moodboard to follow. The more you say, the less goes back and forth.
  2. Panel 2 of 3.
    Polly says: Then “Send to design”, pick the “Designer” and send. It lands on their Home, and the post shows “Being designed”.
  3. Panel 3 of 3.
    Polly says: When they're finished they click “Design done”, the post is “Ready”, and it's back with you to send to the client.

Try it in Pulse

  1. Open a draft post and fill in “Brief for the designer”.
  2. Click “Send to design” and pick the “Designer”.
  3. Watch the status change to “Being designed”.

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Quick check

One quick question. No marks, no pressure: pick an answer and Polly will tell you how you did.

1. The designer clicks “Design done”. What status does the post have?

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