For social media managers · Lesson 3 of 11

Write a post

Create a post from the calendar, pick where it goes, write the caption once and make it different per platform when it needs to be.

The comic

  1. Panel 1 of 3.
    Polly says: On the “Calendar”, click “New post”. Say “What's the post?”, “For which project” and “Where it goes”, then “Create and open”.
  2. Panel 2 of 3.
    Polly says: The post opens. Under “What goes out” write the caption, hashtags and call to action once. Need something different on LinkedIn? Click “Make it different” on that platform.
  3. Panel 3 of 3.
    Polly says: You can drag posts between days on the calendar, and “Unscheduled” on the side holds posts without a date yet. “Week”, “Month” and “List” change the view.

Try it in Pulse

  1. Click “New post”.
  2. Fill in “What's the post?”, “For which project” and “Where it goes”, then “Create and open”.
  3. Write the caption under “What goes out”, and try “Make it different” on one platform.

You'll be asked to sign in first. Every workspace starts with a free week, no card needed.

Open the calendar

Quick check

One quick question. No marks, no pressure: pick an answer and Polly will tell you how you did.

1. LinkedIn needs a longer caption than Instagram. What do you do?

Try it in Pulse, free for a week

Set up a workspace in minutes. No card needed.

Start your free weekSign in